Nitzan has a truly unique perspective on the world and has helped me see things I never would have on my own. He’s like a modern-day philosopher—some of his insights take time to fully resonate, but when they do, they shift my understanding in profound ways. I often revisit notes from our conversations and find new meaning even a year later. He challenges me, offers deep insight, and has a gift for bringing interesting people together.

—Alanna Olken, Founder, Speechless 


Nitzan helped me to recalibrate my business philosophy during a well-timed sabbatical. As a coach, I appreciated his intuitive listening, incisive synthesis, and repeated emphasis on how to prioritize the best conditions for creativity- starting with me. Whether wading in the systemically complex or the ambiguity of in-development-abstractions, Nitzan could meet me at any conversational level. There’s a lot of freedom in a thought-partner like that.

—Karin Fyhrie, Founder & CCO, Sovereign Objects


Through coaching, Nitzan helped me untangle some habits and ways of thinking that I had adopted through many years of running my own studio. He was always professional, thought-provoking, and helped me reframe my outlook and get me back to my true essence once again. I can highly recommend his coaching and workshops as they have helped me see larger and new frameworks within my career.

—Mike Cina, branding specialist, typeface designer, artist


Nitzan is an extremely generous coach, working with him over the past year has transformed the way I understand myself professionally, and has given me new capabilities to bring creativity forward at work and into my life more generally. Coaching was critical for learning to articulate my value and feeling self-possessed in team settings, helping me advance in my career much more than I thought I could. Nitzan is always warm, and never cheesy. His nuanced intelligence and unique ability to view situations from several vantage points made our sessions always feel inspired and energizing. I am deeply grateful for our work together.

—In-house Designer, CA



Through Nitzan’s services, I discovered the value of my creative endeavors in a way I could never do elsewhere. Nitzan has helped me radicalize the language and thinking around my creative practice. We worked together for over a year. During that time, I started a design community and blog and joined a new company, all of which were outputs of his coaching. I can’t recommend him enough.

—Lucas Lorenzo Peña, Innovation & Creative Technology


Working with Nitzan was a dream. He began coaching our team during Covid, and as we were deep within the resurgence of the Black Lives Matter movement — two incredibly intense times for us as people as well as a staff shepherding a diverse and vulnerable community. With Nitzan, we found the time to step away from the urgent to-do’s of our daily work, and take the time to be together as a team. Taking pleasure in our work, and each other’s company. Nitzan pushed us to test our implicit habits, and through gentle coaching, helped to guide us towards framing up new norms that would keep up grounded and growing through tough times.

—Stephanie Pereira — NEW INC Director (2018-2020)



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