1:1 coaching for creatives & leaders · Weekly over Zoom
Identify, articulate, and integrate your creative surplus.
Creative surplus is the creativity no one is asking for — yet. Without care and attention, it dissipates as background energy or professional stagnation. Through weekly 1:1 coaching, I help creatives and leaders develop self-knowledge, find language for their practice, and self-actualize in their work.
Client testimonials
Sharpened my sword and regenerated my soul.
An illuminating guide during a time of burnout. His sessions helped me rediscover the creative center that drives me.
My vocabulary is broader, my practice is richer, my critical thinking is unparalleled. A gift to the self.
A true partner in the work of self-authorship, which ultimately reveals where you can and will go, even when you can’t see all the steps.
He provided a space where I felt challenged and safe at the same time.
His unique combination of business acumen and critical thinking allowed me to not only revamp my business but also reorient my work towards a higher place of self-actualization.
We worked together for over a year. During that time, I started a design community and blog and joined a new company, all of which were outputs of his coaching.
Like a modern-day philosopher. Some of his insights take time to fully resonate, but when they do, they shift my understanding in profound ways.
In the 6 weeks we worked together, I was able to accomplish what I set out to and have a plan for sustainability.
I appreciated his intuitive listening, incisive synthesis, and emphasis on the best conditions for creativity, starting with me.
Nitzan helped me untangle habits I’d adopted over years of running my own studio, and get back to my true essence.
How coaching works
We meet weekly for one-hour sessions. The work is conversational and emergent — each session focuses on whatever is alive for you in the moment.
You might bring a professional question, a creative block, a developmental tension, or simply need space to think out loud. Some clients bring writing they want to work through; others arrive with questions they can't yet articulate. The container adapts to your needs.
I don't prescribe frameworks or assign homework unless it serves your process. The work unfolds through dialogue — helping you find language for what you already sense, identify patterns in your thinking, and integrate new ways of being into your practice.
This is developmental work, not problem-solving. We're building capacity for self-knowledge, not optimizing outputs. The value accumulates over time as you develop your own mental pathways and vocabulary for navigating complexity.
Most clients work with me for 6–12 months, and some continue longer as their practice evolves.
Book an intro call
30 minutes to talk about where you are and what you'd like to work on.
Decide if it's a fit
We'll decide together whether to begin weekly sessions.
Meet weekly
One-hour sessions over Zoom. Most clients continue for 6–12 months.
What we work on
Coaching often starts with one of the questions I write about at Critical Business School. A few that clients bring:
Self-authorship
The tension between fitting in and authoring your own practice.
Self-leadership
All leadership is self-leadership; all knowledge is self-knowledge.
Creative work & AI
What stays human when the machine becomes fluent.
Investment
$300/ week
- A 1-hour session each week over Zoom, billed weekly through Stripe
- We start with a coaching agreement and a goal-setting page, so the work can begin before our first call
- 24 hours' notice to move a session. In an emergency, the hour goes into a bank you can use later
- Two weeks' notice when you're ready to stop
Out of work right now?
I'm happy to offer a sliding scale so coaching stays available while you're between jobs. Mention it on our intro call, or write to me directly.
About Nitzan Hermon
Nitzan Hermon is a coach, writer, and educator working at the intersection of self-actualization, language, and creative practice.
Through 1:1 coaching and facilitated groups, he helps creatives and leaders identify their creative surplus–the energy and ideas that live beyond what's asked for–and integrate it into their work and way of being.
Nitzan has worked with individuals and companies since 2010. He teaches at Parsons School of Design and was an inaugural member and Coach in Residence at NEW INC, the New Museum's incubator for art and technology. He is certified as a Warm Data Host through the International Bateson Institute and founded Critical Business School, a design and leadership program in New York City with over 200 alumni.
His approach is developmental rather than prescriptive — creating space for people to find language for their intuition and navigate the tension between fitting in and self-authorship.
Questions
What is creative surplus?
Creative surplus is the creativity no one is asking for — yet: the energy and ideas that live beyond what your role or clients ask of you. Without care and attention, it dissipates as background energy or professional stagnation. Coaching helps you notice it, find language for it, and integrate it into your work.
What is self-authorship?
Self-authorship is the capacity to define your own values, identity and direction, rather than taking them from the expectations around you. In coaching, it often shows up as the tension between fitting in and authoring your own practice.
Who is this for?
Creatives and leaders — designers, founders, independent practitioners, people running studios or teams — who want to develop self-knowledge and find language for their practice.
What do we actually do in a session?
Each session focuses on whatever is alive for you: a professional question, a creative block, a developmental tension, writing you're working through, or simply space to think out loud. I don't prescribe frameworks or assign homework unless it serves your process.
How long do people work with you?
Most clients work with me for 6–12 months, though some continue longer as their practice evolves.
How much does it cost?
$300 per week for a weekly one-hour session, billed weekly through Stripe. If you're out of work, I offer a sliding scale — mention it on our intro call.
What happens after the intro call?
If we decide to work together, I'll send a coaching agreement, calendar invites, and a link to sign up. You'll also get a goal-setting page, so we can start before our first session.
Do we meet in person?
No. Sessions are over Zoom, so you can work with me from anywhere.
Start
Let's find the language for what you're already making.
Book a 30-minute intro call. Tell me where you are and what's alive for you — we'll see if it's a fit.
Not ready yet? Read my writing at Critical Business School, essays and prompts on creative practice.